2019 Campaign
For a fourth consecutive year, ADIR launched its above-the-line campaign, across Lebanon in January. The ad’s slogan “خليك مأمن خليك أدير” remained the same as last year’s. A branding was added for the campaign ” بتفرق ع نقطة ” to build on the tag line. “بتفرق ع نقطة ” is a traditional Lebanese saying, and